Elevating Visitor Experiences with GPTs: An Introduction

Geraldine Lee
November 22, 2023

In November 2022, OpenAI's launch of ChatGPT marked a turning point in our understanding of AI's potential and made it accessible to the general public. One year later, they're shaking up the world once more with their latest offering - Generative Pre-trained Transformers (GPTs).

These new GPTs enable anyone to customize their own version of ChatGPT for their needs, and the best part? You don't need to know how to code!

According to OpenAI, creating your own GPT is as easy as "starting a conversation, giving it instructions and extra knowledge, and picking what it can do, like searching the web, making images or analyzing data."

This is the page you'll see when you start creating your own GPT.

But how does this innovation translate to real-world applications, particularly in the tours and attractions industry?

Understanding GPTs

Generative Pre-trained Transformers (GPTs) are machine learning models, trained on massive amounts of text data, that can generate human-like text responses based on given prompts.

GPTs offer a broad range of capabilities, from writing code and summarizing text to creating images. What sets them apart is their contextual understanding of language, making them versatile for various applications. Earlier this year, we wrote an article on how to supercharge your attraction with  ChatGPT.

Now, with the ability to customize GPTs, the possibilities for the tourism industry are endless.

Enhancing Visitor Experiences

With chatbots becoming increasingly prevalent in the tourism industry, GPTs provide an opportunity to elevate visitor experiences. Training a GPT with specific information about your attraction or destination can provide personalized and informative responses to your visitors' questions.

This not only improves the visitor experience but also frees up staff time to focus on other tasks.

Additionally, GPTs can assist in languages with translation capabilities. By integrating a GPT into your chatbot, you can offer multilingual support to visitors without hiring additional language-specific staff.

Marketing and Sales

GPTs can also be utilized for marketing and sales purposes. By training a GPT with marketing materials based on your attraction, you can generate custom content for social media posts, email campaigns, and even website copy. This not only saves time but also ensures consistency in messaging.

Moreover, GPTs can analyze data and generate insights for sales strategies. Training a GPT on your attraction's customer data can provide valuable insights into your visitor behavior and preferences, allowing you to tailor marketing and sales efforts accordingly.

Operational Efficiency

In addition to enhancing visitor experiences, GPTs can also improve operational efficiency in tourism businesses. For instance, by training a GPT with operational information, it can assist with tasks such as providing directions and recommendations, and answering frequently asked questions.

This not only streamlines processes but also reduces the workload for staff, allowing them to focus on other critical areas of the business.

How to Get Started with GPTs

Ready to start using GPTs to enhance your tours and attractions business? Here are some tips to get you started:

  1. Prepare your knowledge base: Before training a GPT, make sure you have a solid knowledge base to provide accurate and informative responses. This means you'll need to have a list of common visitor questions, attraction information, and relevant data that you want your GPT to know about.
  2. Determine your use case: Consider what tasks or processes you want the GPT to assist with and tailor its training accordingly. So if you're looking to improve visitor experiences, focus on training the GPT with information about your attraction. If you want it to handle sales and marketing tasks, train it with relevant materials.
  3. Train and test your GPT: Once you have your knowledge base and your account set up on OpenAI, it's time to train and test your GPT. This will involve giving it prompts and evaluating its responses to ensure they align with your objectives.
  4. Experiment and fine-tune: As with any AI technology, it's essential to experiment and fine-tune to ensure optimal performance for your specific use case. This may involve tweaking the GPT's training data or fine-tuning its parameters.

The Future of AI in Tourism

As GPTs continue to evolve and become more accessible, we can expect to see them play a significant role in the tourism industry. From enhancing personalized visitor experiences to improving operational efficiency and marketing strategies, GPTs have the potential to revolutionize how we interact with AI in the tourism sector.

A conceptual image we created with the help of ChatGPT.

With this new technology, businesses of all sizes can harness AI's power without needing specialized coding skills or resources, making it more accessible and inclusive for all.

Key Takeaways

  • Generative Pre-trained Transformers (GPTs) are machine learning models that can generate human-like text responses based on given prompts.
  • GPTs offer a wide range of capabilities and can be customized for various applications.
  • In the tourism industry, GPTs can enhance visitor experiences, assist with marketing and sales efforts, and improve operational efficiency.
  • To get started with GPTs, prepare your knowledge base, determine your use case, train and test the GPT, and experiment and fine-tune for optimal performance.
  • As GPT technology continues to evolve, we can expect to see it play a significant role in the tourism industry by making AI more accessible and inclusive for all businesses.
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Guest Experience
Geraldine Lee
Content Marketing Specialist