RocketRez for Towers & Observation Decks

More guests. More revenue. Less waiting.

RocketRez is the modern operating platform purpose-built for towers and observation decks. From timed-entry ticketing and access control to group bookings, dynamic pricing, and upsell automation, we help you streamline operations and maximize revenue—while delivering a seamless guest experience from street to skyline.

See how it works for your tower or observation deck
Children interact with touchscreen displays at an observation deck with panoramic city views

Built for the Flow of a Tower Experience

Legacy POS and ticketing systems weren’t designed for high-traffic, security-sensitive venues. RocketRez is.

We unify ticketing, access control, group sales, upsells, and reporting into one platform—so guests move through faster, queues stay under control, and your team has real-time visibility into every part of the operation.

See how it works for your tower or observation deck

What’s Slowing Your Team Down

  • Disjointed Sales Channels

    Separate systems for webstore, kiosk, and ticket desk sales create delays, errors, and reconciliation headaches.

  • Slow Entry at Peak Times

    Manual ticket checks and outdated access control slow queues and frustrate guests during high-volume periods.

  • Missed Upsell Opportunities

    Photo packages, guided tours, and dining experiences aren’t surfaced at the right moment in the guest journey.

  • Manual Group Booking Processes

    Corporate events, schools, and VIP bookings require time-consuming coordination and offline workflows.

  • Outdated Reporting and Security

    Manual reports and legacy systems limit visibility, increase risk, and slow decision-making.

What You Can Expect with RocketRez

  • One Unified Sales Platform

    Manage webstore, kiosk, and ticket desk sales in real time—no double entry, no mismatched inventory.

  • Faster Entry, Shorter Queues

    Speed up access with QR and barcode scanning, turnstile integrations, and smart usage rules.

  • Higher Revenue Per Guest

    Increase AOV with automated upsell prompts for photos, tours, and dining—before and after entry.

  • Effortless Group & Event Sales

    Quote, invoice, and manage group bookings with real-time capacity visibility and automated confirmations.

  • Secure, Actionable Insights

    Track revenue, throughput, and performance with cloud dashboards—all backed by enterprise-grade security.
When we signed up with RocketRez, we thought we’d get a vendor, but in reality, we’ve found a helpful partnership where we can ask questions and regularly hear back from them within a couple of hours, not waiting days or weeks.
Shawn Miller, Director of Operations, Reunion Tower
Shawn Miller
Director of Operations, Reunion Tower

Platform Features Tailored to Towers & Observation Decks

Multi-Channel Ticketing & Timed Entry for Towers & Observation Decks

Sell everywhere—without losing control.
  • Webstore, kiosk, and ticket desk sales in one system
  • Same-day and advance booking
  • Capacity management and time-slot logic
Explore TicketingSchedule a Demo
Ticket kiosk and RocketRez POS interface showing timed-entry booking and scheduling at a tower

Access Control Integration for Towers & Observation Decks

Move guests faster—and securely.
  • QR and barcode scanning
  • Turnstile and gate integrations
  • Single-use or multi-use ticket rules
Digital and printed QR code tickets being scanned for fast, secure observation deck entry

Dynamic Pricing & Upsells for Towers & Observation Decks

Maximize revenue at every height.
  • Price by date, time, demand, or ticket type
  • Upsell photo packages, tours, and dining
  • Smart prompts during checkout and via SMS
Online ticket booking with dynamic pricing calendar and discounted ticket types for towers

Group & Event Booking Tools for Towers & Observation Decks

Simplify high-value bookings.
  • Packages for schools, corporate groups, and VIPs
  • Automated invoicing and confirmations
  • Real-time availability and capacity tracking
Staff manages corporate group booking with automated invoicing software at a tower venue

Advanced Reporting & Security for Towers & Observation Decks

Operate with confidence.
  • Cloud dashboards and custom reports
  • PCI-compliant payments
  • User permissions and audit trails
Explore InsightsSchedule a Demo
Operator reviews secure cloud dashboards tracking revenue by sales channel and product type

A Smooth Transition,
Backed by Experts

RocketRez is more than just software—it’s a proven process. From day one, our onboarding team works closely with you to migrate your data, train your key people, and ensure a successful go-live before your peak season.

Whether you're replacing a legacy system or launching a new attraction, we make the transition seamless.

Data Migration Services

  • We’ll help you clean, map, and migrate your existing membership, and product data.
  • Minimal disruption to your operations—we work with you to set an ideal go-live date.
  • We’ll verify data accuracy together before launch so there are no surprises.

White-Glove Implementation Process

  • Dedicated onboarding specialists with deep experience in a broad spectrum of attraction verticals.
  • Collaborative project plan aligned to your go-live goals.
  • Weekly check-ins and milestone tracking to stay on target.

Confident Go-Live Execution

  • Real-time testing of ticketing, access control, and mobile checkout flows.
  • Staff training and launch day support to ensure everyone is ready.
  • Support during go-live weekend.

Ongoing Partnership & Support

  • Dedicated Customer Success Manager who knows your business.
  • 24/7 support for critical issues during peak periods.
  • Quarterly business reviews and product roadmap insights to help you grow.

Integrated with your favorite partners.

RocketRez comes out of the box with integrations into a set of best-in-class technology vendors to help you with payments, distribution, advertising, communication, pricing & more.
Learn More About Our Integrations

Sensible Weather

Offer weather guarantees to reduce refund requests

Spotlio

Dynamic pricing engine integration

Stripe

Integrated payments and financial tracking

Stripe Radar

Advanced credit card fraud detection

Affirm

Let your customers buy now & pay later

Rezdy

Connect to the largest distribution network

The Tower & Observation Deck Accelerator Playbook

Powered by RocketRez Academy–––Everything you need to operate smarter, move guests faster, and increase revenue at scale.

RocketRez Relay ROI Calculator

Interactive Tool
Estimate revenue gains from automated upsells and messaging.
Try the Calculator

Summer Marketing Calendars & Events

Article
Plan your seasonal promotions with confidence using ready-to-use marketing calendars and event triggers that boost attendance and engagement.
Read the Article

Optimizing Your Web Engine

Article
Learn how to fine-tune your online booking experience—so more site visitors convert into paying guests.
Read the Article
Explore the RocketRez Academy

Frequently Asked Questions from Towers & Observation Deck Operators

Can RocketRez handle multiple sales channels?

Yes. Webstore, kiosk, and ticket desk sales are fully integrated with real-time inventory and reporting.

How does access control work?

RocketRez supports QR and barcode scanning and configurable ticket usage rules.

Can RocketRez handle timed tickets and self check-in?

Yes. You can customize time slots, apply capacity rules, and use mobile QR scanning to reduce lines and bottlenecks.

Can guests scan tickets directly from their phone?

Yes! We support mobile tickets, Apple/Google Wallet, and digital waivers—all from a single email confirmation.

Do you integrate with our resellers and tour partners?

Yes. We provide real-time syncing, barcode validation, and commission tracking for all OTA and local reseller partners.

Can we set up dynamic pricing?

Absolutely. Adjust pricing by demand, date, time, or event to maximize revenue.

How do upsells work at checkout?

Guests see personalized prompts for photos, merch, or upgrades during booking. You can also trigger post-purchase offers via email or SMS.

Can we customize the guest experience?

Yes. You control everything from branded ticket flows to pre- and post-visit messaging through RocketRez Relay.

What integrations does RocketRez support?

RocketRez integrates with a wide range of tools including:

And more.

How are group bookings managed?

Create custom packages with invoicing, confirmations, and real-time availability tracking.

What kind of reporting is available?

Dashboards for slot usage, revenue by product, upsell conversion, guest behavior, and more—all customizable and exportable.

Is RocketRez secure?

Yes. RocketRez is PCI-compliant and includes user permissions, audit logs, and secure payment processing.

Will RocketRez work with our existing hardware?

In most cases, yes. RocketRez integrates with compatible printers, scanners, and access gates.

Ready to get started?

Transform your operations with comprehensive ticketing, POS, and Al-powered guest communication-all integrated into one powerful platform designed specifically for attractions.
Book a demo to learn how you can easily:
  • Streamline ticketing and point-of-sale operations while boosting revenue
  • Deliver personalized guest experiences with Al-powered communication tools
  • Manage your entire operation from memberships and inventory to food service and retail
  • Make data-driven decisions with advanced reporting and PowerBl analytics
  • Connect seamlessly with OTAs, payment processors, and key industry partners