RocketRez Academy

Expert Learning for Modern Attractions
Discover expert resources, actionable insights, and curated learning paths to drive ticket sales, optimize operations, and elevate guest experiences.
Person using a laptop with charts, graphs, and a calendar overlay, representing expert learning and data-driven insights for modern attractions.
Choose your objective
Drive Ticket Sales
Elevate Guest Experiences
Run a High-Performing Attraction
Future-Proof Your Attraction
Make Data-Driven Decisions
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Objective

Drive Ticket Sales

Growing ticket revenue isn’t just about getting more visitors—it’s about maximizing every sales channel, optimizing pricing, and removing friction from the booking experience. This track teaches you how to increase sales through OTAs, dynamic pricing, and smarter upselling strategies.
Resource

The Complete Guide to Revenue Management for Tours & Attractions

Master the art of maximizing revenue and efficiency with data-driven strategies tailored for tours and attractions.
Cover of RocketRez’s “Complete Guide to Revenue Management for Tours & Attractions” featuring strategies for maximizing revenue and efficiency.
What you'll learn inside:
  • Dynamic pricing and upselling tactics to boost incremental revenue.
  • Streamlined operations through automation, saving 35+ hours weekly.
  • Actionable insights from guest behavior data to optimize offerings and drive growth.
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Summer Marketing Essentials: Strategic Calendars, Event Ideas, and Understanding Buying Behaviors

Beginner
Article

The Ultimate Guide to Selling More Tickets for Your Tour or Attraction

Intermediate
Article

Optimizing Your Web Engine: Six Key Elements for Success in Direct Online Sales for Tours & Attractions

Intermediate
Article

Boost Your Sales with Emerging OTAs: Key Tactics for the Summer

Intermediate
Webinar
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Objective

Elevate Guest Experiences

Guests expect seamless, memorable experiences—from the moment they book to the time they leave. This track covers how to remove friction, build loyalty, and create a more personalized, engaging experience that keeps visitors coming back.
Resource

The RocketRez Guide to Elevating the Guest Experience

Transform your guest experience into a seamless, delightful journey that drives loyalty and revenue.
Cover of RocketRez’s guide on elevating the guest experience with strategies to enhance each phase of the customer journey and boost loyalty.
What you'll learn inside:
  • Key phases of the customer journey—research, booking, on-site, and post-visit engagement.
  • Strategies for creating delightful experiences that exceed expectations and build lasting loyalty.
  • Actionable insights to optimize operations, from dynamic pricing to personalized communication.
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The Rise of Digital Natives: A New Era for the Tours and Attractions Industry

Intermediate
Article

The Key to Wowing Your Guests: Embracing Consumer-Grade Experiences

Intermediate
Article

Unlocking the Magic: Why Exclusive Experiences are the Key to Unforgettable Visitor Attractions

Intermediate
Article

Streamline Your Online Bookings with Automated Emails: A Must-Read for Tour Operators

Intermediate
Article
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Objective

Run a High-Performing Attraction

A well-run attraction keeps staff aligned, operations running smoothly, and  guests satisfied. This track helps you build a more efficient, scalable operation with better training, capacity management, and streamlined onboarding.
Resource

The Complete Glossary of Tours & Attractions Terminology

Your ultimate guide to mastering the language of tours and attractions, from key concepts to industry jargon.
Cover of RocketRez’s glossary featuring key tours and attractions terminology, concepts, and trends to help operators stay ahead.
What you'll learn inside:
  • Big ideas shaping the industry, like omnichannel strategies and recurring revenue models.
  • Clear definitions of essential terms to help you navigate operations with confidence.
  • Actionable insights on trends and best practices to future-proof your business.
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Tips for Training Seasonal or Part-Time Employees

Intermediate
Article

RocketRez Onboarding & Implementation: Seamless Transition to Success

Intermediate
Article

Boost Your Business Operations with RocketRez's Tested Hardware Recommendations

Intermediate
Article
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Objective

Future-Proof Your Attraction

The attractions industry is constantly evolving, and staying ahead means embracing new technology, digital tools, and strategic innovation. This track focuses on preparing your business for long-term success.
Resource

The Digital Maturity Playbook for Attractions

Transform your attraction into a tech-savvy operation with strategies to optimize efficiency, revenue, and guest experience.
Cover of RocketRez’s Digital Maturity Playbook outlining tech-driven strategies to enhance operations, revenue, and guest experience for attractions.
What you'll learn inside:
  • Stages of digital transformation—from going digital to integrating AI and mobile tools.
  • Leveraging dynamic pricing to boost revenue and manage demand effectively.
  • Harnessing data insights for personalized guest experiences and operational efficiency.
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What is the RocketRez Digital Maturity Matrix for Attractions?

Intermediate
Article

Beyond Gut Feelings: Is Your Attraction Ready to Grow Up?

Intermediate
Article

Resistance Demystified: Accelerating Digital Transformation in the Attractions Industry

Intermediate
Article

Driving Growth Through the Untapped Potential of On-Demand Data

Intermediate
Article
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Objective

Make Data-Driven Decisions

The best operators don’t guess—they use real data to optimize pricing, staffing, marketing, and guest experiences. This track shows you how to turn analytics into action and make smarter decisions.
Resource

Driving Insights: The Ultimate Guide to Reporting for Tours and Attractions

Unlock the power of data-driven decision-making to grow your tours and attractions business.
Cover of RocketRez’s reporting guide with key metrics, data tools, and strategies to drive growth for tours and attractions.
What you'll learn inside:
  • Key metrics that matter most for tracking performance and profitability.
  • How to create actionable reports to uncover trends and opportunities.
  • Using data visualization tools to simplify complex insights and drive smarter strategies.
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Mastering Data Reporting for Tours & Attractions

Intermediate
Article

Important KPIs for Tour and Attraction Companies

Intermediate
Article

12 Essential Dashboards Every Tour & Attraction Operator Needs to Drive Growth

Intermediate
Article
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Popular Topics

Drive Ticket SalesRun a High-Performing AttractionFuture-Proof Your AttractionMake Data-Driven DecisionsElevate Guest ExperiencesMaximize Revenue from OTAs & ResellersSeasonal Promotions for Driving Ticket Sales
RocketRez is built for growing and established attractions who are looking to manage their business operations in one comprehensive platform.

Book a demo to learn more about:

  • Operations and revenue management with ticketing, memberships, inventory, food and beverage, and retail
  • Robust business reporting with Insights and PowerBI
  • World-class guest experiences through Relay and communication tools
  • Integrations and partnerships with OTAs, payment processors, ad networks, and more