RocketRez
for Aquariums

Built for mission-driven operations and modern guest journeys.

RocketRez is the unified platform built for aquariums. With fully integrated ticketing, memberships, food & retail, group sales, and analytics, RocketRez simplifies your tech stack—so you can spend more time creating magical moments and less time managing disconnected systems.

See how it works for your aquarium
Aquarium staff assist visitors using RocketRez ticketing kiosks and tablets in front of a large aquatic exhibit.
Trusted by the top aquariums across North America

Aquariums are more than attractions.

They're mission-driven experiences that inspire wonder, drive conservation, and depend on visitor loyalty. But too many are stuck with clunky legacy systems that silo data, slow down operations, and make it hard to deliver the modern guest experience visitors expect.

RocketRez brings your whole operation together into one cloud platform— so your guests move through your aquarium with ease, your team operates at peak efficiency, and you can get back to creating magical moments.

See how it works for your aquarium

What’s Slowing Your Team Down

  • Disjointed Systems

    Ticketing, memberships, and retail often live in separate platforms—slowing operations and creating guest friction.
  • Complex Memberships

    Managing tiered passes, renewals, and family perks manually is cumbersome and error-prone.
  • No Guest Personalization

    Legacy systems can’t distinguish members from first-timers, making upsells and engagement difficult.
  • No Real-Time Insights

    Without centralized reporting across admissions, retail, and donations, management is based on guesswork.
  • Manual Group Bookings

    Schools, camps, and private events take hours to coordinate without modern scheduling and payment tools.

Why Aquariums Choose RocketRez

  • One Platform for Everything

    Admissions, memberships, gift shops, food & beverage, and reporting connected in a single system.
  • Memberships Made Simple

    Automate renewal reminders, build flexible member tiers, and give staff real-time visibility into member status.
  • Data That Drives Decisions

    Attendance trends, pricing patterns, and sales insights are turned into action with RocketRez.
  • Built for the Guest Journey

    Mobile tickets, timed entry, contactless payments, and upsell prompts make every visit seamless and memorable.
  • Group-Friendly Tools

    Education programs and group visits booked, confirmed, and paid online—without the back-and-forth.
Everything is integrated in one single platform. Eventually I would like to run the platform from a remote location, with my own KPI and metrics dashboard that I can follow. I think RocketRez is the piece of the puzzle that allows us to move our organization in that direction.
Tapani Vuori, General Manager, Maui Ocean Center
Tapani Vuori
General Manager, Maui Ocean Center

Platform Features Tailored to Aquariums

Integrated Memberships for Aquariums

One system to manage general admission, memberships, and events.
  • Real-time member validation at check-in
  • Automated renewal reminders
  • Custom tiered benefits and pricing
Family checks in at aquarium entrance as staff scan digital tickets using RocketRez membership and ticketing system.

RocketRez Insights for Aquariums

Make smarter decisions with real-time dashboards.
  • Track attendance and spending
  • Measure membership sales and renewal trends
  • Visualize revenue across departments
Aquarium manager reviews RocketRez analytics dashboards showing real-time revenue and membership performance data.

Contactless Guest Experiences for Aquariums

Keep guests moving and comfortable.
  • Mobile tickets
  • Self-service kiosks at entry and concessions
  • Contactless food, retail, and donation transactions
Guests use mobile tickets and a self-service kiosk for contactless entry at an aquarium powered by RocketRez.

Group & Education Booking for Aquariums

Simplify logistics for large group visits.
  • Real-time calendar for room scheduling
  • Custom forms, waivers, and confirmations
  • Online payment collection
Aquarium educator leads children in a touch tank activity while group booking and payment details are shown on screen.

Unified POS for Retail and F&B for Aquariums

Every purchase, one system.
  • Apply member discounts automatically
  • Apply ticket balance to a new membership
  • Accept gift cards, store credit, and mobile payments
Aquarium guests make a purchase at a retail counter using RocketRez unified POS system for tickets, food, and memberships.

A Smooth Transition,
Backed by Experts

RocketRez is more than just software—it’s a proven process. From day one, our onboarding team works closely with you to migrate your data, train your key people, and ensure a successful go-live before your peak season.

Whether you're replacing a legacy system or launching a new attraction, we make the transition seamless.

Data Migration Services

  • We’ll help you clean, map, and migrate your existing membership, and product data.
  • Minimal disruption to your operations—we work with you to set an ideal go-live date.
  • We’ll verify data accuracy together before launch so there are no surprises.

White-Glove Implementation Process

  • Dedicated onboarding specialists with deep experience in a broad spectrum of attraction verticals.
  • Collaborative project plan aligned to your go-live goals.
  • Weekly check-ins and milestone tracking to stay on target.

Confident Go-Live Execution

  • Real-time testing of ticketing, access control, and mobile checkout flows.
  • Staff training and launch day support to ensure everyone is ready.
  • Support during go-live weekend.

Ongoing Partnership & Support

  • Dedicated Customer Success Manager who knows your business.
  • 24/7 support for critical issues during peak periods.
  • Quarterly business reviews and product roadmap insights to help you grow.

Integrated with your favorite partners.

RocketRez comes out of the box with integrations into a set of best-in-class technology vendors to help you with payments, distribution, advertising, communication, pricing & more.

The Aquarium Accelerator Playbook

Powered by RocketRez Academy–––Take your aquarium strategy to the next level with expert-curated insights, real-world case studies, and tools designed to help you drive more revenue, streamline operations, and deliver the guest experience your visitors expect.

Maui Ocean Center

Case Study
Discover how Maui Ocean Center reimagined their guest journey and operational architecture—integrating ticketing, retail, and visitor engagement into a unified system to support a multi-phase growth strategy.
See the Results

Relay Pricing Calculator

ROI Tool
Estimate the revenue lift Relay (our guest messaging & upsell engine) can deliver your aquarium—by modeling your ticket volume, average spend, and upsell opportunities.
Calculate Your Potential

Insights & Guest Experience eBook

eBook Download
Learn how leading aquariums use real-time data and guest-centric analytics to boost per-capita revenue, optimize operations, and deepen member relationships.
Read the eBook

Frequently Asked Questions from Aquarium Operators

Can RocketRez handle timed and general admission tickets?

Yes. RocketRez supports timed entry, general admission, special events, and capacity limits—all in one system.

How does membership tracking work?

We track member status in real time, automate renewal reminders, and apply member perks across ticketing, retail, and F&B.

Can I sell merchandise, food, and tickets in one checkout?

Absolutely. Our POS handles bundled purchases across departments and syncs everything in a single record.

What marketing tools are included?

Segmented email campaigns, renewal reminders, discount codes, and upsell prompts are all part of the toolkit.

How long is onboarding and training?

Typical implementation takes 8–12 weeks. We provide on-site or remote training and hands-on support post-launch.

Does RocketRez support multi-location aquariums?

Yes. You can manage operations across multiple sites with shared data, centralized reporting, and location-specific permissions.

What integrations does RocketRez support?

RocketRez integrates with a wide range of tools including:

And more.

Is RocketRez customizable for our unique programs?

Yes. From customized member tiers to behind-the-scenes tour packages, we tailor RocketRez to your exact needs.

Ready to get started?

Transform your operations with comprehensive ticketing, POS, and Al-powered guest communication-all integrated into one powerful platform designed specifically for attractions.
Book a demo to learn how you can easily:
  • Streamline ticketing and point-of-sale operations while boosting revenue
  • Deliver personalized guest experiences with Al-powered communication tools
  • Manage your entire operation from memberships and inventory to food service and retail
  • Make data-driven decisions with advanced reporting and PowerBl analytics
  • Connect seamlessly with OTAs, payment processors, and key industry partners