What's the difference between rules-based pricing and true dynamic pricing—and why does it matter for your bottom line? Harry Tomasides and Tom Chiarella from Digonex join John and Tim to break down what pricing science actually looks like in practice, why walk-up pricing is leaving money on the table, and how attractions can stop underselling themselves while still creating value for guests.

How do you turn a mountain of guest data into insights you can actually act on? TJ Christensen—CEO of BlueGator and veteran of Disney, Wyndham, and Accesso—joins John and Tim to break down RFM (recency, frequency, monetary) scoring, why your ticketing system isn't a CRM, and how to turn data chaos into actionable guest segments that actually drive behavior.

What does it take to launch a loyalty program in four months with a team of three—without discounting? Tyler Jacobs, Director of Guest Engagement and Analytics at Morey's Piers, joins John and Tim to reveal how Morey's FAM Club delivers real-time offers the moment guests step off a ride, why "making it dumb" unlocked years of stalled innovation, and how small teams can build enterprise-level systems by optimizing the resources they already have.

How do you build a culture that actually lasts when half your team turns over every six months? Shaun McKeogh—IAAPA award-winner and founder of Attractions Academy—joins John and Tim to reveal the strategic systems behind world-class service culture, from Ferrari World's blank canvas to seasonal parks fighting staff churn year after year.