Unwrap Success This Holiday Season: 8 Holiday Promotion Strategies for Your Attraction

Geraldine Lee
November 22, 2023

As the holiday season approaches, so does a unique opportunity for the tours and attractions industry. It's a time when people are not only open to new experiences but actively seeking them out. As industry players, we have the chance to create unforgettable memories for our guests and build lasting relationships.

But how do we effectively leverage this festive period? In this blog post, we'll explore the following promotional strategies to help you maximize your success during the holiday season.

1. Leverage Early Bird Discounts and Dynamic Pricing

Early bird discounts encourage customers to plan their visits to your attraction. This strategy ensures a steady flow of guests throughout the holiday season and allows for efficient resource allocation.

By incorporating these discounts into your ticket sales and management system, you can streamline operations and enhance the customer experience. Additionally, leveraging dynamic pricing can help optimize revenue by adjusting prices based on factors like demand, time, and occupancy. According to an article by MIT Sloan Management Review, implementing dynamic pricing strategies can increase your revenue by up to 8%.

2. Create Attractive Bundled Packages

Holiday packages that combine different experiences are a big hit during the festive season. For instance, if you are running a wildlife safari park, consider offering a personalized guided tour, delicious meals featuring local cuisine, and exclusive merchandise.

This not only adds value for the customer but also increases your average transaction size. The Pricing & Promotions module makes it easy to set up and manage these bundled packages.

3. Organize Holiday-Themed Events and Collaborate with Partners

Holiday-themed events can add a touch of magic to your guests' experience. An aquarium, for instance, could host a "Santa Underwater" event where Santa dives with the fish.

Promoting these events through your digital marketing channels ensures maximum participation and enhances the customer experience. Additionally, consider partnering with local businesses or tourism boards to offer joint promotions, events, or packages.

4. Gift Cards: The Perfect Holiday Present

Gift cards make excellent holiday gifts for those seeking a thoughtful present for friends and family. They not only provide your guests with flexibility but also encourage people who might not normally visit your attraction to do so. They're also great as an "instant" last-minute gift option – perfect for those who procrastinate during the holiday season.

With the Retail add-on module, managing gift card sales becomes a breeze. Efficiently managing gift card sales can help you tap into new customer segments during the holiday season and contribute to revenue recovery and growth.

5. Promote Memberships as Gifts

Memberships offer value for money and can turn one-time zoo visitors into lifetime members. By promoting your membership programs as the perfect holiday gift, you can foster a loyal customer base, support ongoing conservation efforts, and diversify your revenue streams.

With exclusive benefits, such as behind-the-scenes tours and special events, membership offers an immersive experience that keeps your members engaged and connected to your organization's mission.

6. Offer Memorable Photo Souvenirs

Holiday-themed photo souvenirs are a great way to capitalize on the holiday cheer. Guests can take home these mementos to remember and enhance their experiences.

For your attraction, this provides an opportunity for upselling and creating additional revenue. The RocketPhoto add-on module allows you to efficiently manage photo sales and offer a range of customizable souvenir options.

7. Create Limited-Time Offers

Limited-time offers create a sense of urgency and can boost your sales. For example, imagine offering an exclusive New Year's Eve sightseeing boat tour complete with dazzling fireworks.

This exclusive experience, available for just one night, will entice guests to secure their spots in advance, ensuring they don't miss out. Incorporating these offers into your pricing strategy can attract more visitors and increase revenue.

8. Capitalize on Cross-Selling Opportunities

The holiday season is an excellent opportunity to cross-sell other services or products. For example, attractions like a tower observatory or an immersive experience museum could offer special deals on dining or souvenir purchases with every ticket sold.

To enhance your retail strategy, consider incorporating holiday-themed merchandise such as Christmas ornaments or snow globes. These items can be acquired individually or bundled with a ticket, serving as memorable mementos for your customers. Effectively managing cross-selling opportunities can improve operational efficiency and contribute to financial planning and seasonality mitigation.

Wrapping Up Holiday Promotion Strategies for Success

Implementing these strategies can significantly boost your revenue during the festive season and beyond. By enhancing your guests' experiences and offering real value, you can ensure a successful holiday season for your tours and attractions.

Remember, each challenge is an opportunity for growth and improvement. Here's to a season filled with joy, success, and unforgettable experiences. Happy Holidays!

Key Takeaways

  • Early bird discounts encourage advance planning and efficient resource allocation.
  • Dynamic pricing helps optimize revenue by adjusting prices based on demand, time, and occupancy.
  • Holiday packages can increase transaction size and add value for customers.
  • Collaborating with partners and hosting holiday-themed events can enhance the customer experience and boost digital marketing efforts.
  • Gift cards make great last-minute holiday gifts and can attract new customer segments.
  • Promoting memberships as gifts can foster a loyal customer base and diversify revenue streams.
  • Photo souvenirs and limited-time offers capitalize on the holiday spirit and create a sense of urgency.
  • Cross-selling opportunities can enhance retail strategies and improve operational efficiency.
  • Each challenge during the holiday season is an opportunity for growth and improvement. Happy Holidays!  
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Geraldine Lee
Content Marketing Specialist