Introduction
Welcome to the ultimate guide to creating exceptional experiences for your guests at your tours and attractions. In the travel and tourism industry, providing outstanding service is key to success and this guide will provide you with key elements of the guest experience, why each one matters, and the strategies you can implement to improve your clients’ experience from research and booking to real-time on-site communication and beyond.
In this guide, you will:
- Learn about the four phases of the customer journey, the elements of an exceptional guest experience and the key factors that influence each step of the process
- How to improve the guest experience at every touch point of their journey through the use of digital marketing strategies
- Discover how to drive incremental and net new revenue for your business by building a lifelong relationship with your customers through tailored experiences and offers
- Gain insights on how to increase visibility, appeal, and customer satisfaction by owning your distribution, owning your brand, and engaging customers before, during, and after their experience with your tours or attraction
Here's to elevating the guest experience and taking your tours and attractions to the next level.