Advantages of All-In-One Tour and Attraction Software

Written by Matt Lederman
Last updated on Mar 01, 2023

Centralized, cloud-based tour and attraction software provides great advantages in speed, security and reporting for operators.

Let’s take a quick trip back to the year 2000. Imagine you are an entrepreneur looking to sell an item online. Your to do list would include: 

  • Hiring a designer to build out your brand and a developer to code your website, on call to maintain any bugs or fixes at a high hourly rate.
  • Setting up a merchant account at a bank and going through the complicated process to authorize online transactions, with a separate Point of Sale till.  
  • Building out automations for order confirmation, account and password changes, text message updates and other customer communications.

Flash forward to 2021 and, thanks to Software-as-a-Service business models, a bundle of these services can be purchased and implemented easily. This allows businesses of all sizes to offer world class applications at an affordable rate and, in most cases, minimal computer programming knowledge is required.  

Welcome to the platform and API economy, where companies build roads, not cars.

RocketRez is a full service Tour and Attraction software. We aim to stay behind the scenes taking care of all the technological infrastructure to free you to do what you do best, run your business.  

The Tours and Attractions industry has a very specific and diverse set of needs and here at RocketRez, we have spent nearly a decade bundling them together into one efficient operating system.  We believe there are six key ways switching to our platform can supercharge your revenue.  

The Six Pillars of the Platform Advantage 

Living in the Cloud 

Much has been written about the business benefits of switching to cloud computing.  Big benefits like reduced cost, increased security of sensitive data and flexibility to deploy and scale brand new functions are well known.  

However, as a business operator, the main benefit of a cloud platform is simple and accessible collaboration in real time across all functional areas of your business. The ability to create a “shared brain” and communicate asynchronously builds a compound effect on the efficiency of your organization. Having a live, central operating system acts as a force multiplier for your judgement and decisions.  

Centralized Reporting 

With central cloud architecture, information is inputted from all employees and customers of your business from all different areas of sales, marketing, HR, operations and more. RocketRez is the funnel that cleans and sorts all of this random data into usable information to help you manage your business better.  

Some customers derive revenue from a host of sources including retail merchandise, private tours, memberships, events and more. Consolidating your P/L to one solution that handles revenue, COGS and taxes in a dynamic application saves hours of manual labour and streamlines management functions.

Built for YOUR Niche 

Enterprise software managed in a cloud environment is effectively a blank canvas for our artists (also known as computer programmers) to paint on. As such, this is not out of the box, one size fits none software that you decide to adopt then fit your operations around - it has been carefully honed after years of experimentation in the Tours and Attractions space.  

Should you have an idea about how your tour and attraction software can run better, in a way that is unique to your business, we pride ourselves on developing and deploying the custom computer code to make it a reality. 

Learn how a long time RocketRez customer was able to do 65% more business with 55% less staff with a custom solution. 


In an enterprise software environment with complex functions to master, self-awareness is key. We know our circle of competence and will never spend resources to develop a function that already has a world class solution available. Doing so would take time and money away from what we do best. 

As such we pride ourselves on a best in class partner ecosystem of seamless integrations with like-minded business. We consider this a win-win strategy for everyone involved.  

Open Source 

Enterprise customers often have a high quality team of designers, developers and product people that bring their own unique style to the table. They have built your brand, website and Point-of-Sale systems from the ground up. We do not interfere with that process, but rather we are happy to lift the curtain to our code to allow your people to do what they do best. In the past it was common to keep the secrets behind closed doors, but we believe collaboration makes everyone better. The goal is a true, long lasting partnership. 

The function by which this happens is known as an API (Application Programming Interface) which allows you to seamlessly link your front end solution to our back end solution, removing the need for a complex development project and allowing you a “plug and play” a great user experience. 


Lastly, and perhaps most importantly, a platform is a living and breathing entity that continues to be updated. We have people working full time to take suggestions from customers, create educational materials for your team and encourage collaboration and community forums for other RocketRez users to share their best practices. This will be a core focus of the business in the coming years and strengthen the ecosystem for everyone in Tours and Attractions.  

We encourage you to sign up for our newsletter to receive tips and tricks from industry experts.  

At the end of the day, tours and attractions create immense value for individuals and families around the world and we simply want to enable it.

We are here to serve you, and it is an honour.

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Matt Lederman

Matt Lederman is the Marketing Manager at RocketRez.