Visitors of the park can take their vehicles on a 2-hour scenic drive, visit the Overlook Café, and feed the animals with a complimentary cup of feed. As a non-profit corporation, Fossil Rim is more than 90% self-sustained with revenues coming from a variety of streams including lodging, ticket sales, special events, café & nature store, memberships, and tours.
Before using RocketRez, Fossil Rim was unable to sell tickets online, causing sales to be unpredictable and traffic hard to control.
In previous years, it was common for a flood of vehicles to show up at peak times resulting in 2-hour wait times, while off-peak times were quite slow. It was clear that something needed to be done to communicate real-time booking status with the public so visitors could plan their tour time accordingly, before they arrived.
Additionally, the park was using a number of disjointed systems to manage their various departments and needed a single-source solution that would tie together all their revenue streams into one central system and scale with their organization – especially as COVID-19 impacted their operations.