How Reunion Tower transformed their photo business with RocketRez

Reunion Tower is an observation deck in downtown Dallas, Texas. Sitting at 470-feet in the air, guests at the reunion tower Geo-Deck can see for miles in each direction, looking out at one of the most scenic skylines in America. Naturally, the deck is a popular destination for field trips, anniversaries, private events, date night packages and more – scenic views tend to mix well with special occasions. As such, a high-quality photo process is an absolute necessity for Reunion Tower.  

The Client:
Reunion Tower
Industry:
Attractions
KPIs:
Increase buying conversion, cutting costs

Overview 

  • Reunion Tower is a highly visual attraction which needs a great photo solution 
  • Their previous solution had a slow buying process, reducing conversion 
  • They required a professional photographer, cutting into their margins on photos 

Results 

  • RocketPhoto modular tools allowed for a swift digital buying process on-site from kiosks 
  • Retail items now added to the kiosk buying process 
  • Eliminated need for a professional photographer, reduced time spent editing photos  
“When we signed up with RocketRez, we thought we’d get a vendor, but in reality we’ve found a helpful partnership where we can ask questions and regularly hear back from them within a couple of hours, not waiting days or weeks”.
Shon Stanbrough, IT Manager

Reunion Tower Photo Strategy 

Each guest receives a complimentary digital photo with the purchase of a general admission ticket. This is considered a low cost, highly effective marketing channel. These high-resolution photos are edited on site by an employee and do not include a watermark. Many photos are shared to social media and this ensures all guests are equipped with a high-quality photo. User-generated content is an effective tool for Tours and Attractions, and Reunion Tower has done a great job capitalizing on this opportunity.  

When guests collect their complimentary photo at the Reunion Tower photo kiosk, they can look at several other paid photo options and retail items the company provides – capturing the audience looking for a true takeaway souvenir.   

“If I [Reunion Tower customer] want to buy Photo A, Photo B and Photo C – I can buy all three of those with different backgrounds and put them in different frames all in one purchase process."
Shawn Miller, Director of Operations

Setting Sail with Confidence

Red and White Fleet’s partnership with RocketRez underscores how technology can transform even the most established businesses. By integrating ticketing, payments, and client management into one cohesive system, RocketRez ensures they are equipped to handle growth without missing a beat.

As Sophia concluded, "RocketRez helps us make sure our time slots are available to our OTAs… and they're pushing it out to their customers." It’s this kind of precision and reliability that sets RocketRez apart.

Ready to transform your operations and set sail toward a brighter future? Discover how RocketRez can help your business.

RocketRez is built for growing and established attractions who are looking to manage their business operations in one comprehensive platform.

Book a demo to learn more about:

  • Operations and revenue management with ticketing, memberships, inventory, food and beverage, and retail
  • Robust business reporting with Insights and PowerBI
  • World-class guest experiences through Relay and communication tools
  • Integrations and partnerships with OTAs, payment processors, ad networks, and more