Business Intelligence

Data and Insights You Can’t Get Anywhere Else

Get Clarity on your operations, including metrics on your revenue channels, and customer behaviors to make better business decisions.

Business Intelligence Leads to a Better Guest Experience

Your guest experience is only as good as the data that drives your business decisions. No other ticketing platform provides the data and insights on guest behavior that RocketRez can.

The average number guest touch points with your attraction.


The amount of time executives can spend making decisions.


Profits lost by poor decision making.

Data-Driven Operations

Visibility into each aspect of your operation – ticketing operations, pricing and promotions, guest experience, and staff management – is what enables success.

Trends at a Glance

Visualized data dashboards give you the information you need to call it as you see it.

  • Maintain all your key metrics in one customizable dashboard.
  • Quickly health check your daily, weekly, and monthly performance to adjust tactics as needed.
  • Empower your employees to scale their knowledge from the ground to draw conclusions and move your key numbers.

Stop Your Losses

To improve your offer, you need to know what’s working and what isn’t.

  • Track and report outcomes at every touchpoint along your customer journey to add more value.
  • Report on trends in attendance and buying to provide more of what customers want.
  • Measure performance improvement to increase average order value and customer lifetime value.

Identify Your Opportunities

Data is meaningless without insights and action.

  • Discover which customers are spending more on site.
  • Learn how ticket purchase lead time provides opportunity to build anticipation.
  • Understand how post-visit messaging drives brand awareness and more guests.

What do you get with RocketRez Business Intelligence?

Clarity Dashboard

All your operational metrics in one place. Gain insight into revenue trends and customer behavior at your attraction.


Build custom reports on every revenue channel, product type, visitor activity, communication and customer history.

Revenue Management

Understand your revenue, where it comes from, what parts of your business are most performant, and how to improve and grow new sales.

Customer Journey

View an end-to-end journey of every touchpoint and interaction with every customer.


Learn on-site behavior driven by a mobile experience platform that guides your guests through your attraction.


Learn key points of interaction to engage with your guests before, during, and after their visit.

Case Studies

Integrated with your favorite partners

RocketRez comes out of the box with integrations into a set of best-in-class technology vendors to help you with payments, distribution, advertising, communication, pricing & more.

Ready to see how RocketRez can transform your operation? Talk to an industry expert.