RocketRez for Theme & Amusement Parks

One system for every ride, every guest, every season.

RocketRez is the modern operating platform built for theme and amusement parks. From day tickets and season passes to ride access control and upsell automation, we help you increase per-guest spend, reduce wait times, and run your park more efficiently—all in one connected platform.

See how it works for your theme or amusement park
Families enjoying a busy theme park with roller coasters and seamless ticketing operations
Trusted by the top theme & amusement parks across North America

Built for the Thrills—and the Throughput

Legacy park systems weren’t designed for the speed, scale, and seasonality of a modern amusement park. RocketRez is.

We unify ticketing, season passes, ride access control, and upsell prompts into one seamless platform—so guests move faster, lines stay shorter, and your team maintains complete operational control across the entire park.

See how it works for your theme or amusement park

What’s Slowing Your Team Down

  • Fragmented Ticketing & Pass Tools

    Separate systems for day tickets, ride access, and season passes create reconciliation headaches and operational gaps.
  • Slow Ride Entry

    Outdated access control increases queues, frustrates guests, and limits ride throughput.
  • Lost Upsell Potential

    Meal plans, VIP queues, and ride bundles go unsold without timely, automated prompts.
  • Manual Season Pass Renewals

    Renewals rely on manual outreach, leading to missed revenue and unnecessary churn.
  • Limited Visibility Across the Park

    No single dashboard to track performance across rides, venues, and revenue streams.

What You Can Expect with RocketRez

  • One Unified Platform for Tickets and Passes

    Sell and manage day tickets, season passes, and ride bundles from one system—with real-time validation across the park.
  • Faster Ride Access, Shorter Lines

    Keep guests moving with high-speed QR and mobile scanning at rides, water parks, and VIP areas.
  • More Revenue Per Guest

    Increase average spend with automated upsells for food, fast-pass access, merch, and premium experiences.
  • Automated Season Pass Retention

    Drive renewals with tiered passes, family-friendly options, and automated reminders via email and SMS.
  • Clear, Actionable Park Insights

    Track throughput, pass usage, and revenue by attraction, venue, or product line—without manual reporting.
We are committed to providing the best possible experience to our guests and consistently look for ways to exceed expectations, including through guest facing technology solutions.  We are very enthusiastic about the technology capabilities demonstrated by the RocketRez team and excited about the value we see it bringing to our company and our customers’ experience.

Will Morey
CEO, Morey’s Piers

Platform Features Tailored to Theme & Amusement Parks

Unified Ticketing & Pass Management for Theme & Amusement Parks

Run your entire park from one system.
  • Sell day tickets, season passes, and ride bundles together
  • Real-time validation across all attractions
  • Centralized inventory and guest data
Guest purchasing day tickets and season passes at theme park kiosk with real-time validation

Mobile Access Control Across Attractions for Theme & Amusement Parks

Move guests through faster—everywhere.
  • QR and mobile scanning at ride gates, water parks, and VIP areas
  • High-speed validation to keep queues short
  • Configurable access rules by ticket or pass type
Staff scanning guest QR code at theme park ride gate for fast mobile access control

Upsell & Bundling Logic for Theme & Amusement Parks

Increase per-guest spend automatically.
  • Prompt meal deals, VIP ride queues, and merch at checkout
  • Surface relevant offers based on ticket or pass type
  • Extend upsells via SMS with RocketRez Relay
Family viewing meal deal and VIP ride queue upsells during theme park ticket checkout

Season Pass Management for Theme & Amusement Parks

Turn pass holders into loyal repeat guests.
  • Tiered and family-friendly pass options
  • Automated renewal reminders and retention offers
  • Track pass usage and renewal performance
Family holding season passes at theme park with renewal reminder notification on phone

Real-Time Reporting & Insights for Theme & Amusement Parks

Know what's happening across the park—right now.
  • Ride throughput, pass usage, and upsell performance
  • Revenue breakdowns by attraction or venue
  • Dashboards for Ops, Marketing, and Finance
Park manager reviewing real-time ride throughput and revenue dashboards on tablet

A Smooth Transition,
Backed by Experts

RocketRez is more than just software—it’s a proven process. From day one, our onboarding team works closely with you to migrate your data, train your key people, and ensure a successful go-live before your peak season.

Whether you're replacing a legacy system or launching a new attraction, we make the transition seamless.

Data Migration Services

  • We’ll help you clean, map, and migrate your existing membership, and product data.
  • Minimal disruption to your operations—we work with you to set an ideal go-live date.
  • We’ll verify data accuracy together before launch so there are no surprises.

White-Glove Implementation Process

  • Dedicated onboarding specialists with deep experience in a broad spectrum of attraction verticals.
  • Collaborative project plan aligned to your go-live goals.
  • Weekly check-ins and milestone tracking to stay on target.

Confident Go-Live Execution

  • Real-time testing of ticketing, access control, and mobile checkout flows.
  • Staff training and launch day support to ensure everyone is ready.
  • Support during go-live weekend.

Ongoing Partnership & Support

  • Dedicated Customer Success Manager who knows your business.
  • 24/7 support for critical issues during peak periods.
  • Quarterly business reviews and product roadmap insights to help you grow.

Integrated with your favorite partners.

RocketRez comes out of the box with integrations into a set of best-in-class technology vendors to help you with payments, distribution, advertising, communication, pricing & more.

The Theme & Amusement Park Accelerator Playbook

Powered by RocketRez Academy–––Proven resources to help parks increase revenue, improve throughput, and scale operations season after season.

RocketRez Relay ROI Calculator

Interactive Tool
Estimate incremental revenue from automated upsells and messaging.
Try the Calculator

Summer Marketing Calendars & Events

Article
Plan your seasonal promotions with confidence using ready-to-use marketing calendars and event triggers that boost attendance and engagement.
Read the Article

RocketRez Tips for Training Seasonal or Part-Time Employees

Article
Get practical, proven methods for onboarding and training seasonal staff quickly and effectively.
Read the Article

Frequently Asked Questions from Theme & Amusement Park Operators

Can RocketRez manage both tickets and season passes?

Yes. Day tickets, season passes, and ride bundles are all managed in one system with automated renewal workflows.

How does access control work across multiple attractions?

QR and mobile scanning works across rides, water parks, and VIP areas with configurable access rules.

Can I upsell bundles and add-ons at checkout?

Absolutely. Meal deals, VIP queues, and merch can be automatically offered during booking and post-purchase.

Will this help shorten ride lines?

Yes. High-speed scanning and centralized access control reduce bottlenecks and keep guests moving.

Can I track revenue across attractions?

Yes. Reporting dashboards break down performance by ride, venue, or product line.

Can guests scan tickets directly from their phone?

Yes! We support mobile tickets, Apple/Google Wallet, and digital waivers—all from a single email confirmation.

Do you integrate with our resellers and tour partners?

Yes. We provide real-time syncing, barcode validation, and commission tracking for all OTA and local reseller partners.

Can we set up dynamic pricing?

Absolutely. Adjust pricing by demand, date, time, or event to maximize revenue.

How do upsells work at checkout?

Guests see personalized prompts for photos, merch, or upgrades during booking. You can also trigger post-purchase offers via email or SMS.

Can we customize the guest experience?

Yes. You control everything from branded ticket flows to pre- and post-visit messaging through RocketRez Relay.

What integrations does RocketRez support?

RocketRez integrates with a wide range of tools including:

And more.

Can I track revenue across attractions?

Yes. Reporting dashboards break down performance by ride, venue, or product line.

Is RocketRez secure?

Yes. RocketRez is PCI-compliant and includes user permissions, audit logs, and secure payment processing.

Will RocketRez work with our existing hardware?

In most cases, yes. RocketRez integrates with compatible printers, scanners, and access gates.

Ready to get started?

Transform your operations with comprehensive ticketing, POS, and Al-powered guest communication-all integrated into one powerful platform designed specifically for attractions.
Book a demo to learn how you can easily:
  • Streamline ticketing and point-of-sale operations while boosting revenue
  • Deliver personalized guest experiences with Al-powered communication tools
  • Manage your entire operation from memberships and inventory to food service and retail
  • Make data-driven decisions with advanced reporting and PowerBl analytics
  • Connect seamlessly with OTAs, payment processors, and key industry partners