Holiday Marketing Campaign Guide: Complete Email & Social Media Templates

Geraldine Lee
October 28, 2024

Welcome to your complete holiday promotion toolkit! We've created four campaigns for you, each including both email templates and social media posts to help you create consistent, engaging promotions across all channels.

Quick Start

  1. Choose your campaign type below
  2. Customize the email and social media templates
  3. Follow the implementation guide at the bottom for best results

Ready to begin? Explore our four campaign templates below:

Campaign 1: Gift with Purchase Promotion

Perfect for adding value without deep discounting and encouraging immediate bookings.

Best Used For:

  • Launch of new experiences
  • Special event promotions
  • Holiday gift-giving seasons
  • Building perceived value without deep discounts

Customization Tips:

  • Replace [merchandise item] with specific seasonal items
  • Adjust imagery to match the season (e.g., winter gear, summer accessories)
  • Add holiday-specific urgency language

Email Template

Click here for the email copy.

Social Media Post

Click here for the social media copy. | Click here for the Canva template.

Campaign 2: Major Discount Promotion

Ideal for driving high-volume bookings during peak shopping periods.

Best Used For:

  • Black Friday/Cyber Monday
  • End-of-season sales
  • Flash sales
  • Low-season booking pushes

Customization Tips:

  • Adjust discount percentage based on season
  • Modify urgency language for different occasions
  • Add seasonal benefits or perks

Email Template

Click here for the email copy.

Social Media Post

Click here for the social media copy. | Click here for the Canva template.

Campaign 3: Season Pass Special

Perfect for promoting long-term value and repeat visits.

Best Used For:

  • Annual pass promotions
  • Holiday gift campaigns
  • Corporate partnership drives
  • Early bird seasonal sales

Customization Tips:

  • Adjust pass duration based on season
  • Modify bonus offerings for different times of year
  • Update value propositions for specific audiences

Email Template

Click here for the email copy.

Social Media Posts

Click here for the social media copy. | Click here for the Canva template.

Campaign 4: BOGO Offer

Great for driving group bookings and increasing overall visitor numbers.

Best Used For:

  • Family-focused promotions
  • Group booking pushes
  • Shoulder season promotions
  • Friend/family referral campaigns

Customization Tips:

  • Modify offer terms for different group sizes
  • Adjust validity periods based on capacity
  • Add seasonal activity suggestions

Email Template

Click here for the email copy.

Social Media Posts

Click here for the social media copy. | Click here for the Canva template.

Quick Start Guide

Step 1: Plan Your Campaign

Choose the template that best fits your goal:

  1. Gift with Purchase: Build value without discounting
  2. Major Discount: Drive high-volume bookings
  3. Season Pass Special: Encourage repeat visits
  4. BOGO Offer: Increase group bookings

Step 2: Coordinate Your Channels

  1. Customize your social media post
  2. Schedule it to go live 1-2 hours before your email
  3. Use consistent messaging and deadlines across both

Step 3: Pre-Launch Checklist

Essential items to check before sending:

  • All [placeholder] text is replaced
  • Links and CTAs work
  • Dates and deadlines are correct
  • Mobile preview looks good

Pro Tips for Success:

  • Timing: Send emails early morning (9-10am) for best results
  • Urgency: Always include clear end dates for offers
  • Mobile: Most bookings happen on phones - always check mobile view
  • Follow-up: Plan to send a reminder email 24-48 hours before offer ends

Make It Your Own

Here are some simple ways to customize:

  • Add your attraction photos
  • Use your brand colors
  • Include your logo
  • Adjust copy to match your voice

Need Support?

Our Customer Success team is here to help you make the most of these templates. Don't hesitate to reach out to your Customer Success Manager for:

  • Template customization guidance
  • Campaign strategy support
  • Technical assistance
  • Best practices advice

Let's make this your most successful holiday season yet!

Quick Access: Campaign 1 | Campaign 2 | Campaign 3 | Campaign 4

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Geraldine Lee
Content Marketing Specialist