The Key to Streamline Your Museum Operations

Geraldine Lee
March 26, 2024

In the realm of immersive experience museums, operational efficiency and guest satisfaction are paramount. Challenges such as managing varied operations, ensuring profitability, and keeping costs under control can often seem overwhelming.

Enter RocketRez, an all-in-one guest experience platform designed to streamline operations, improve efficiency, and enhance the overall guest experience.

Efficient Operations Management

RocketRez is more than just a ticketing platform - it's a comprehensive business management tool. Through its multi-channel cloud-based software, RocketRez reduces manual work, increases productivity, and enables effective system configuration and setup. It integrates various aspects of operations, including ticketing, scheduling, capacity management, special events, and more under one umbrella, offering an all-in-one solution for efficient operations management.

Front line employees using the RocketRez platform save an average of 35 hours, resulting in an annual payroll cost reduction of over $30,000.

According to The Guest Experience Revenue Effect, front-line employees using the RocketRez platform save an average of 35 hours per week, resulting in an annual payroll cost reduction of over $30,000. Consider this: by reducing manual work and automating processes, RocketRez not only saves time but also significantly contributes to your museum's profitability.

Enhancing the Guest Experience

At the heart of RocketRez's offering is an unwavering commitment to enhancing the guest experience. Our platform empowers you to craft a seamless and extraordinary journey for your guests, starting from the moment they secure their ticket until the moment they depart from your attraction. This not only facilitates swift and effortless purchases but also enables real-time communication with your guests.

“We realized that technology is the solution–the payment system, the seamless and quick way of securing a ticket and walking into the aquarium, all those things eventually impact the bottom line.” - George Jacob, President and CEO of Aquarium of the Bay

The importance of personalization in customer experience is more vital than ever. According to a study by Epsilon, 80% of consumers are more likely to purchase from a company offering personalized experiences. RocketRez empowers you to customize each visitor's journey, ensuring they leave not just satisfied, but deeply impressed and eager to return.

Effective Ticket Management

RocketRez's Ticketing & Reservations offers responsive interfaces, custom seat maps, general admission options, and more. These features ensure a seamless ticketing process for your guests and an efficient management system for your team.

Moreover, RocketRez's OTA integrations streamline third-party bookings, enabling you to sell more tickets across multiple platforms. In today's digital age, it's essential to have a broad online presence. With OTA integrations, you can tap into larger audiences and increase your reach. As estimated by Statista Mobility Market Insights, two-thirds of revenue in the global travel and tourism market came from online sales channels in 2022, with it expected to top 69% in 2023.

Revenue Share of Sales Channels in the Global Travel and Tourism Market, 2017-2027

Plus, RocketRez's ticket scanning capabilities offer quick and easy access control at your venue. This feature not only enhances the guest experience but also contributes to efficient operations. According to a survey by Forrester, 66% of customers say that valuing their time is the most important thing a company can do to provide them with good service.

Inventory and Retail Management Solutions

Effectively managing retail and inventory is a critical aspect for any museum with a gift shop or merchandise. In fact, according to the Museum Store Association, retail operations can account for as much as 20% of a museum's revenue.

“RocketRez is wonderful for admissions, guided tours, cafe, lodging, education programs, & special events. The reports are easy to access and helpful. Our staff had no problem adjusting to the POS system, and the inventory management is much better than Centaman." - Donna Steakley, Director of Tourism at Fossil Rim
Inventory and Retail Management Solutions

RocketRez's Inventory Management and Retail features provide a comprehensive solution. The modules offer capabilities ranging from vendor accounts and purchase orders to product information management, ensuring your retail operation runs smoothly.

Leveraging Data for Decision-Making

Data-driven decisions are no longer an option but a necessity, especially for museums, where understanding visitor behavior and preferences can significantly enhance operations and profitability.

Our Business Intelligence module offers a comprehensive solution to analyze both historical and current data, facilitating strategic decision-making. According to a study by Gallup, organizations that leverage customer behavior data to generate behavioral insights outperform peers by 85 percent in sales growth and more than 25 percent in gross margin.

“Dealing with ticketing systems like RocketRez actually directly helps us track our demographics. So whether we have visitors coming in from China or Germany or Korea or elsewhere, that demographic capture happens very easily with our ticketing system and the use of our QR codes in our galleries, which are multi-lingual.” - George Jacob, President and CEO of Aquarium of the Bay

RocketRez takes this up a notch with the Clarity Dashboard feature. This provides customizable dashboard widgets that visualize data for maximum impact. These reporting features provide valuable insights that guide your strategic planning and decision-making processes.

Seamless Marketing Integration

In today's digital age, effective marketing is crucial for driving growth and revenue. RocketRez integrates seamlessly with third-party marketing software like TourOpp Go!, helping you optimize marketing efforts to increase brand awareness and ticket sales.

With their back-end console, you can set the content and timing for a sequence of messages to deal with routine customer service requests, instructions, surveys, reviews, and upselling. The result is a 75% reduction in customer service time spent and an increase in upselling conversions of 12%.

Scalability and Evolving Digital Capabilities

In this era of digital maturity, the growth of your museum necessitates scalable solutions. RocketRez offers a suite of additional functionalities to meet your evolving needs and enhance your digital capabilities. From Event Management, Food & Beverage Management, Staffing and our Photo System modules, these add-ons are designed to adapt and grow with your museum.

Companies with strong digital capabilities have 5 times  higher revenue growth than those without.

These add-ons are not just about expanding services. They are designed to integrate seamlessly with your existing systems, thereby eliminating the constraints of disconnected systems. They adapt and grow with your museum, ensuring you're always equipped to meet the evolving demands of operations and guests. In fact, McKinsey found that companies with strong digital capabilities have five times higher revenue growth than those without.

Final Thoughts

RocketRez is not just a software provider; it's a strategic partner committed to helping you achieve your operational efficiency, customer experience, data-driven decision-making, and growth goals. With its comprehensive suite of features and modules, RocketRez is the solution you need to streamline your museum operations and enhance your guest experience.

Don't just take our word for it - book a demo with RocketRez today and experience firsthand how it can transform your museum operations.

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Geraldine Lee
Content Marketing Specialist