RocketRez Appoints Alyza Tarmohamed as CEO

Pendergrast founded RocketRez in 2011, writing the platform's original code himself and growing it from a solo venture into a platform trusted by tours, attractions, zoos, aquariums, waterparks, and passenger-vessel operators around the world. Under his leadership, the company completed Series A and B funding rounds and guided its customers through the unprecedented disruption of the pandemic with an innovative product roadmap and a relentless focus on operator success.

"Starting RocketRez and building it alongside this industry has been the honor of my career," said Pendergrast. "Bringing in a leader of Alyza's caliber at this inflection point of our growth is one of the most impactful things I can do for our customers and our team. She has the experience to take what we've built and scale it further and faster than ever — and stepping back from the CEO seat lets me pour my energy into the work I love most: championing our industry and contributing to the vision and strategic thinking that will guide our future."

Tarmohamed joins RocketRez as a B2B SaaS operating executive with nearly 20 years of experience growing software businesses and building high-growth teams. She most recently served as Chief Executive Officer of Radicle Health and Foothold Technology, and previously led LegalVIEW BillAnalyzer, an AI-enabled legal bill review business at Wolters Kluwer. She holds an MBA from The Wharton School and an HBA degree from the Ivey Business School. Across her career she has built a reputation for driving operational excellence, sharpening product strategy, and building transformative, customer-centric teams.

"What made me excited to join RocketRez was this team’s track record of shaping modern attractions software,” said Tarmohamed. “The operators it serves are some of the best in the industry, and I am looking forward to building the platform and partnership those operators deserve to grow and delight their guests."

Pendergrast's new role keeps him closely engaged with the broader attractions industry. As Industry Chairman, he will continue to help shape discussions about the direction of RocketRez and the industry at large.

The transition will build on RocketRez's momentum while ensuring a seamless experience for customers. The company's mission is unchanged: to help attractions thrive by enabling better decisions, every day. RocketRez remains committed to being a trusted partner to its customers and building for the next generation in a fast-moving industry.

About RocketRez

RocketRez is the cloud-based platform built to help tours and attractions thrive. More than a software vendor, it's the trusted operating hub at the center of an attraction's business — uniting ticketing, point of sale, retail, events, and guest engagement in one platform that turns everyday data into better decisions, stronger revenue, and exceptional guest experiences. Founded in 2011, RocketRez partners with attractions across North America. Learn more at rocketrez.com.