Here are the quantified new revenue applied to our composite organization. Note: The revenue increases for Y2 and Y3 we calculated by only applying the percentage increase from Y1 to the different between Y1-Y2 and Y2-Y3 respectively.
Discount Rate: 15%
“When we made the switch over, I learned the system in about ten minutes. Anyone could. It’s just user-friendly. Changing reservations, making notes for private events, running a financial report daily, weekly or monthly to see revenue and number of passengers. It’s cut down on a lot of time for us! We have hours and hours of time saved from switching to RocketRez.”
Assumptions
Incremental Revenue
- Upselling and Cross-Selling: Average online upsell revenue lift of 30% and a 1% conversion rate. Average on-site upsell value of $39.71 and SMS upsell conversion rate of 7%
- Dynamic Pricing: Average revenue increase of 9.6%
- Single Source of Inventory: Assuming an under-booking rate 10% of ticket inventory with locked allocation across channels
- Abandoned Cart: Average travel abandoned cart rate of 70%, average lift from communication tools of 15%
- Mobile-friendly Web Engine: Average increase in conversions of 30% with mobile-friendly web engine
- Ticket Insurance: Tour and attraction cancellation rate of 8% added back
- Positive Reviews: Assuming 17.5% increase in traffic from SEO, 15% increase in clicks to the website and a 4.6% increase in conversions
New Revenue
- Memberships: RocketRez average member conversion rate of 0.7%
- Donations: RocketRez donation conversion rate of 9.78% and average donation of $2.56 USD
- Events: SMS communications result in average repeat visit rate of 7%
See citations for general market data used in assumptions.