A New Brand Adventure: Elevating RocketRez Together

Written by Chip Martens
Last updated on Aug 31, 2023

Today marks an exciting milestone in our journey as we unveil a new chapter in our brand's story.

As Creative Director, I've had the privilege of witnessing RocketRez's remarkable journey since joining the company back in 2019. Now, in 2023, RocketRez has entered a transformative phase, driven by our commitment to growth, excellence, and innovation.

Our journey upward has led us to a place of distinction, and we're thrilled to reveal a brand identity that aligns with our evolved vision.

CEO John Pendergrast speaking to a full house at IAAPA Expo.
CEO John Pendergrast speaking to a full house at IAAPA Expo.

Celebrating Our Progress

Our path is one of upward trajectory, as we venture to new heights through meaningful partnerships with top-tier clients.

What sets us apart isn't just keeping pace; it's our resolute commitment to establishing a new gold standard within the industry. Rooted in secure funding rounds and fortified by consistent growth, our journey is marked by resilience.

As we take the spotlight on significant industry stages, our influence not only shines but also commands attention, underscoring the undeniable impact we're making.

An image showing the 2019 vs the 2023 logo for RocketRez
Our most recent logo, tweaked in 2019, compared to our newly refreshed logo.

Vision & Transformation

Our new brand image encapsulates our maturity and professionalism, while paying tribute to our existing brand. It's a refined, sophisticated look that exudes enterprise-level flair.

This isn't just about shedding our startup skin; it's about claiming our spot beside industry giants. Our path forward is paved with data-driven excellence.

Take note of our evolved logo. We’ve shed the tickets and made way for a sleek rocket design. This symbolizes our dedication to crafting unforgettable experiences beyond mere ticketing.

A collage of pages from our updated Brand Guidelines, available in our 2023 Media Kit
Pages from our updated Brand Guidelines, available in our 2023 Media Kit.

New Colors, New Messaging

Our refreshed color palette is both corporate and inviting, mirroring our values. It's a canvas for messaging that resonates with who we are, such as:

  • Technology that makes your life easier. Our tools streamline your daily tasks, so you can focus on what matters most.
  • Predictably grow your revenue. Our solutions empower your success, delivering consistent growth opportunities.
  • Powering attractions of the future. We're shaping the industry landscape by driving innovation at every turn.
  • Ticketing that customers love. Our commitment to an exceptional customer experience sets us apart.
The RocketRez Digital Maturity Matrix for Attractions to assess where they are.
The RocketRez Digital Maturity Matrix for Attractions to assess where they are.

Our new brand identity isn't just about colors and logos. It's a representation of our growth, aspirations, and unwavering commitment to serving you better.

We're aligning our outward appearance with the incredible journey we've undertaken, and we're inviting you to be part of it.

Get ready to witness a RocketRez that's more professional, more confident, and more committed to driving your success.

We're not just another piece of software; we're your partners in growth.

Chip Martens

Creative Director

RocketRez

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Chip Martens

Chip Martens is a seasoned creative designer and B2B marketing strategist. With a unique blend of design thinking and data-driven insights, Chip crafts memorable brand experiences that resonate deeply with audiences. His expertise spans B2B demand generation, creative direction, paid ad strategies, and comprehensive marketing consultation. His approach is rooted in understanding the customer's journey, ensuring that strategy and design go hand-in-hand to drive growth.