Transforming the Cruise Experience: Red and White Fleet's Journey with RocketRez

Written by Geraldine Lee
Last updated on Jul 18, 2023

When you think of San Francisco, the iconic sight of the bay dotted with vibrant ferries comes to mind.

One such company that adds to this picturesque view is the Red and White Fleet. From scenic bay cruises to special events, they've been serving locals and tourists alike for many years.

Sophia Shafiq, Controller at Red and White Fleet, graciously took us through their journey of incorporating technology into their business model. She shared the challenges they faced, the solutions they sought, and the results they achieved.

The star player in their transformation? RocketRez.

Embracing Technology for Operational Efficiency

Sophia explains that technology is a crucial component of their operations. They use it for ticketing, managing their bar, and servicing their charter clients.

The challenge, however, was ensuring their sailing times matched anticipated passenger numbers. Before RocketRez, they lacked real-time data, and their previous system was plagued with drops and inconsistencies.

"We had a lot of drops in the old system, things just wouldn't work, we'd have drop-offs either in the check-in line or even at the bar," Sophia recalls.

As a growing company, they needed a system that would grow with them.

Streamlining Operations with RocketRez

RocketRez has addressed these challenges by providing a reliable and efficient platform.

It ensures that available time slots are also visible to their Online Travel Agents (OTAs), thus synchronizing sailing times and customer expectations.

Moreover, RocketRez has enabled Red and White Fleet to transition away from paper, offering multiple payment methods for a smoother customer experience.

"We're able to do different methods of payment in order to provide the service and give the customer a great experience," says Sophia.

Enhancing Guest Experience

The shift to digital solutions has not only improved operational efficiency but also enhanced the guest experience.

With RocketRez, customers enjoy a hands-free approach—they can board at the boarding line with their tickets without a face-to-face interaction. Even making bar purchases on the boat has been simplified—they can order and then pick up their drinks without standing in line.

This convenience means guests can spend more time enjoying the scenery and the vessels.

"That, for us, is pivotal because that means they can spend more time enjoying the scenery and enjoying the vessels that we have," Sophia adds.

Red and White Fleet's story is a testament to RocketRez's ability to transform businesses. It's about more than just software; it's about empowering companies to offer better experiences, streamline operations, and ultimately, achieve their vision.

Are you ready to explore what RocketRez can do for your business? Book a demo today and set sail toward success.


Transcript

Sophia: Hi, I'm Sophia, Controller at Red and White.

Sophia: We do bay cruises as well as special events and we also have a lot of businesses who do chartered events with us.

Sophia: Technology is a big component that we do need. We use it for ticketing, we use it for a bar, we also use it to do our charter clients.
Sophia: Our biggest challenge is making sure our sailing matches what we anticipate the passengers to be over the next few months.

Sophia: We do that a few different ways. We look at real time data which was not available on the last one, reporting and kind of getting it working on a consistent basis.

Sophia: We had a lot of drops in the old system, things just wouldn't work, we'd have drop offs either in the check-in line or even at the bar.

Sophia: So we wanted to make sure that it could grow with us as we grew as a company.
RocketRez helps us to make sure that our time slots that are available are also available to our OTAs to make sure they see the same sailing and they're pushing it out to their customers.

Sophia: We are able to reach more customers, we moved away from paper, so now with RocketRez's help we're able to do different methods of payment in order to provide the service and give the customer a great experience and allowing them to kind of give us feedback on what they're saying and making sure we're growing with 2023 and then beyond.

Sophia: If they didn't have the technology, we wouldn't be able to give them kind of a hands-free approach. They don't have to walk up to the ticket booth. They can really just get dropped off in the front, board at the boarding line and have their tickets and never need to have a face-to-face interaction.

Sophia: The same with getting on our boat and making bar purchases, we're moving into where they're able to make purchases on their boat and then just go to the bar to pick it up without having to stand-in line.

Sophia: So that, for us, is pivotal because that means they can spend more time enjoying the scenery and enjoying the vessels that we have.

Guest Experience
Passenger Vessels

Geraldine Lee

Geraldine Lee is a creative marketing specialist with a focus on content marketing and website design. With experience in copywriting, film and design, Geraldine brings a unique perspective to her work. She is also a self-starter, initiating projects whenever possible. Geraldine is always looking for new opportunities to learn and grow in her field. When she's not busy helping clients grow their businesses, she enjoys spending time with her family and loved ones.