Elevate the Efficiency of Your Guest Services in Museums

Written by Geraldine Lee
Last updated on Nov 20, 2023

In today's fast-paced and ever-evolving tourism landscape, the pressure is on. You're in the thick of it - managing multiple tasks that demand your attention all at once. From ensuring top-notch visitor experiences that leave lasting impressions to handling ticket sales efficiently, your day-to-day responsibilities are anything but simple.

Add to this the challenge of coping with high visitor volumes, especially during peak seasons. The need for a seamless and efficient ticketing system becomes crucial. Yet, you may find yourself grappling with outdated systems that are slow, unreliable, or just not up to the mark.

But what if there was a solution designed to tackle these challenges head-on?

RocketRez: Your Complete Ticketing and Operations Solution

Enter RocketRez, the world’s most flexible ticketing platform built specifically for leading mid-market and enterprise tours and attractions. It's not just a solution; it's a strategic growth partner dedicated to elevating the guest experience while simplifying your museum operations.

Efficient Operations Management

Managing high visitor volumes and ensuring smooth ticketing can be a daunting task. With RocketRez's Timed Ticketing feature for advance online bookings, you can now control the flow of guests and encourage bookings outside of busy walk-up hours.

This results in improved ticketing efficiency, enabling you to manage visitor capacity effectively, enhance visitor experience and configure schedules with frequent start times.

"Within a couple of hours of going live, we had people logging in to buy tickets. It’s evidence that the online flow makes sense." - Pat Friesen, Development Coordinator at Mennonite Heritage Village

RocketRez's Event Management module takes your operational efficiency to the next level. With powerful tools for handling private events and group bookings, you can effortlessly manage every aspect of event management – from booking to contract signing to payment collection. By optimizing operations, you'll reduce costs, save time, and elevate the performance of your museum.

Front line employees using the RocketRez platform save an average of 35 hours, resulting in an annual payroll cost reduction of over $30,000.

Seamless Customer Experience

RocketRez's online booking system offers a seamless customer experience. It eliminates the need for physical tickets and enables instant delivery to phones and email addresses upon purchase.

Think of it like having a 24/7 open shop, ready to serve your guests no matter where they are or what time it is. This eliminates the need for museum visitors to wait in line, and it means more bookings, less hassle, and happier customers for you.

"We are able to reach more customers, we moved away from paper, so now with RocketRez's help, we're able to do different methods of payment in order to provide the service and give the customer a great experience." - Sophia Shafiq, Controller at Red and White Fleet

With RocketRez, you can ensure an enhanced visitor experience. From seamless online booking to efficient on-site check-ins, RocketRez supports various ticket types and memberships, contributing to higher customer retention and long term value.

Retail and Inventory Management

RocketRez's retail module and inventory management feature allow you to keep real-time track of sales and inventory, aiding in better planning and decision-making.

This is critical in the fast-paced, high-volume environment of museums, where retail operations can account for as much as 20% of a museum's revenue. By having a real-time view of your inventory, you can ensure that goods are always available when guests need them, thereby improving their overall experience.

"Our staff had no problem adjusting to the POS system, and the inventory management is much better than [our previous software]." - Donna Steakley, Director of Tourism at Fossil Rim

Moreover, efficient inventory management also aids in better planning and decision-making. With accurate, up-to-date information at your fingertips, you can make informed decisions about restocking, pricing, and promotions. This directly contributes to increasing revenue, reducing costs, and saving time - three key objectives for any Director of Guest Experience.

Robust Reporting and Analytics

Data is the lifeblood of modern businesses. Without it, making informed decisions becomes a game of chance rather than a strategic move.

RocketRez provides comprehensive reporting tools that offer valuable insights into sales, customer behavior, and other key metrics. These data-driven insights aid in strategic decision-making and performance improvement.

“Dealing with ticketing systems like RocketRez actually directly helps us track our demographics. So whether we have visitors coming in from China or Germany or Korea or elsewhere, that demographic capture happens very easily with our ticketing system.” - George Jacob, President and CEO of Aquarium of the Bay

Based on a Gallup study, organizations that utilize customer behavior data to derive behavioral insights not only outperform their peers by an impressive 85 percent in terms of sales growth, but also achieve a gross margin increase of over 25 percent.

Amplifying Marketing Efforts with Seamless Integration

In the digital landscape where competition is fierce, effective marketing strategies are vital for propelling growth and driving revenue. RocketRez integrates seamlessly with third-party marketing software like TourOpp Go!, equipping you with the tools to optimize your marketing endeavors, enhance brand visibility, and boost ticket sales.

This allows you to control the content and timing of a sequence of messages for routine customer service requests, sending instructions and surveys, as well as collecting reviews. The outcome? A remarkable 75% reduction in customer service time spent and a notable uptick in upselling conversions by 12%.


As your museum continues to grow and expand, it becomes crucial to have a ticketing solution that can scale and adapt to your changing needs, supporting increased ticket volumes and the addition of new events or venues.

RocketRez's flexible and scalable platform offers an array of additional add-ons that can evolve with your museum. According to a study by McKinsey, companies with robust digital capabilities experience revenue growth that's five times higher than their counterparts.

"We needed a solution that is seamless, scalable, and has integrations. API integration with OTAs and ecommerce is very important. [We want to] bring all these pieces together." - Tapani Vuori, General Manager at Maui Ocean Center

But these add-ons are more than just expanded services. They are designed to integrate with your existing systems, thereby mitigating the challenges posed by disconnected systems. They are built to adapt and grow with your museum, making sure you can always meet the ever-changing demands of operations and guests.

Final Thoughts

RocketRez isn't just a solution; it's a strategic growth partner. It addresses your challenges head-on, from enhancing customer satisfaction to streamlining the guest journey, increasing the efficiency of guest services, and boosting ticket sales. RocketRez offers a modern, all-in-one guest experience platform that grows your revenue.

So why wait? Consider RocketRez for your operations and book a demo today to experience firsthand how it can elevate your museum's efficiency.

Guest Experience

Geraldine Lee

Geraldine Lee is a creative marketing specialist with a focus on content marketing and website design. With experience in copywriting, film and design, Geraldine brings a unique perspective to her work. She is also a self-starter, initiating projects whenever possible. Geraldine is always looking for new opportunities to learn and grow in her field. When she's not busy helping clients grow their businesses, she enjoys spending time with her family and loved ones.